Tok&Stok
Unique and immersive experience
04
Try.com.br
2019
Context
In a period of intense transformation, Tok & Stok challenged us to connect the already established physical environment with the previously underexplored digital environment. In short, to create a unique and engaging experience in 45 days!
Solution
To make e-commerce an extension of the physical store, we explored new video and photography languages to bring it as close as possible to the physical experience the brand already provided.
Delivery
We designed a simple and functional shopping journey, yet with an emotional appeal already present in the brand's culture.
We created a consistent and versatile design system that allowed us to apply the brand's voice to different contexts and journeys.
Recognition came with awards at the Brasil Design Awards and CLAP 2019.
Next work
Mude