Caju
Natural fruit from Brazil
01
Meiuca.co
2025
Context
Caju is a rapidly growing Brazilian benefits platform that has expanded from a single product to a multi-product ecosystem. Its apps and portals (Employer, Sponsor, Administrator, and Employee) needed to scale while maintaining consistent, simple, and enjoyable experiences.
Solution
We created a design concept to unify interactions, visual language, and accessibility across all products. Guided by the principles of consistency, scalability, lightweight, and inclusiveness, each concept delivery served as the creative foundation for building a design system that supports multi-product navigation, reduces cognitive load, and improves efficiency for B2B and B2C users.
Delivery
In just 12 weeks, we:
Conducted discovery with the design and product teams.
Created a new visual direction with guidelines that expand and modernize the Caju brand.
Developed strategic concepts for apps and web portals.
Defined global navigation, user interface logic, and accessibility standards. We deliver a complete library of components in Figma, fully mirrored in React and Flutter code.
Next work
Zul+